Summary
Transform your sales approach through authentic connections, self-awareness, and storytelling. Learn strategies proven effective across industries and cultures to move from stress to flow in sales.
At the end of the programme participants will:
- Develop a new mindset to accelerate sales performance
- Create impactful, personalised sales stories and narratives
- Master techniques to handle objections with confidence
- Enhance ability to read and positively respond to customer cues
- Gain skills to set and achieve ambitious sales goals
- Learn to build credibility and foster trust with potential clients
- Understand how to leverage self-awareness in sales situations
This programme is for:
Sales professionals, entrepreneurs, and business leaders looking to improve their sales techniques, close more deals, and build lasting customer relationships. If you have struggled with inconsistent sales results, this course will help turn that around. You will learn the playbook to help successfully sell across industries such as Technology, Hospitality, Financial, Construction, Manufacturing, Fundraising.
Approach
This course combines real-world experience with proven strategies, offering a blend of theoretical knowledge and practical application. Through interactive sessions, participants will learn and immediately apply the five-step approach to winning hearts, minds, and deals.
Programme Schedule
Engage with Intent
- Building credibility and trust
- Embracing core beliefs for success
- Understanding ECBYT and its impact on sales
Become the Best You
- Exploring self-awareness in sales
- Identifying personal values and finding flow
- Leveraging candour and mindfulness in sales
Craft a Compelling Narrative
- Mastering sales storytelling techniques
- Using the HERO framework
- Overcoming objections and closing with confidence
Read and Respond to the Room
- Connecting with Customers
- Honing perceptive abilities
- Leveraging the power of attention
Dream Big and Act Small
- Setting ambitious yet achievable goals
- Learning from successful entrepreneurs
- Developing an actionable roadmap for success
Watch our webinar with Sales Consultant Kevin Kelly
Programme Director
Kevin Kelly
Kevin's career in Sales began in his family's shop in the West of Ireland, fostering an early interest in consumer behaviour. With a degree in Marketing, he progressed through various Sales and Leadership positions in Ireland and internationally. In 1990, he founded Advanced Marketing, offering consultancy services to SMEs while developing a parallel career as a business speaker across Europe.
Kevin has authored five books and produced three motivational CDs. His first book, "How? When you don't know how," became a bestseller, and his latest work, "Do!," received commendation from industry expert Tom Peters.
Kevin has achieved significant sales improvements in diverse sectors, including advising Microsoft's Worldwide Partner Community and marketing construction equipment in Europe. He has also led successful fundraising initiatives, securing over €1 million for various projects.
Kevin's professional experience spans multiple countries, including Korea, Colombia, the United States, and Hong Kong. His approach to sales and communication is informed by these varied experiences and his Irish background. In his motivational keynotes, Kevin employs an interactive style designed to inform and engage audiences effectively.
