Summary
Elevate your B2B key account success through AI productivity, advanced sales techniques, benchmarking, strategic partnership roadmaps and B2B qualifying tools in this transformative two-day training programme.
At the end of the programme participants will have knowledge of:
- Benchmark & Master Key Account Management Skills and Processes: Harness road tested sales tools and processes to help achieve your key account goals. Benchmark yourself, your team and organisations’ key account management’s habits and practices, thereby choosing the gaps to close
- Qualify for sales success: Implement a B2B qualifying tool in your sales process and reclaim at least 20% more time for quality work
- Selling Skills Assessment & Refinement: Assess & sharpen your selling skills for peak performance
- AI Productivity in Sales & Marketing: Leverage Artificial Intelligence productivity opportunities as part of your sales and marketing roles
- Partnership Roadmap: Pick from two Key account templates to plan a clear path to becoming the preferred partner for your most important key accounts
This programme is for:
Key account managers and sales professionals seeking to enhance their sales strategies, integrate AI productivity tools, sharpen their selling skills and qualifying processes and develop high-impact client relationships for sustained business growth and success.
Approach
Dive into a fast paced training experience with Ronan, renowned for his energetic and professional and engaging delivery. This course empowers key account managers with cutting-edge sales strategies and AI productivity insights, curated through Ronan's deep expertise and research. Designed for sales professionals, this program guarantees you will leave with Key Account tools and templates, with advice for sharpening your selling skills, leveraging AI productivity, ready for immediate application. Embrace Ronan's philosophy: “learning isn't just about knowledge - it's about immediate, practical actions and habits that can be built into your daily sales practice”, ensuring you're primed for success in today's changing marketplace.
Programme Schedule
Assessing my Key Accounts
- Assessing the Key Account environment
- What makes a great Key Account Developer
- Understanding Value
- How AI can help my sales and marketing productivity & innovation
Actions for my Key Account Management success
- Applying Key account templates for success
- Qualifying for success
- Navigating the modern buyers world
- Listening, questioning, Objection handling & Closing
- Leveraging AI capabilities
Sharpening my selling skills
- Planning habits
- Listening & questioning
- Objection handling & closing
Programme Facilitator
Ronan McNamara
Ronan excels in driving client success with over 25 years in sales, management and Learning & Development. His expertise spans financial services and IT. A certified Master trainer with 2,500+ days of instruction, Ronan delivers transformative results. His published book, "Proven Selling Skills for Winners," reflects his dedication to practical, impactful learning.
Ronan holds qualifications in Management, Accounting, Training and Development, Sports Psychology and an Honours Masters in Business Administration. He’s recently completed a Digital Marketing course and is actively researching AI productivity for sales productivity & innovation.
